Those two brands are pretty much everywhere. "It's very hard right now to replace a Monster or Red Bull. The biggest brands are "really gaining share at everybody else's expense," said Michael Bellas, CEO of Beverage Marketing Corp. One trend is striking: The big brands, especially Monster, Red Bull and Rockstar, have grown by more than 10 percent this year, while some of the smaller ones - including brands owned by Coca-Cola and PepsiCo - have slipped. The growth is slower than the blistering rates of a few years ago. 8, according to SymphonyIRI Group, a Chicago-based market research firm. Sales of energy drinks rose 9 percent to $3.54 billion through Aug. Sales plateaued in 2009 as traffic dropped off in convenience stores, the key channel for energy drink sales. The industry's main challenge now? Convincing the large swatch of American consumers who turn up their noses at energy drinks to give them a try.Įnergy drink sales rose by 136 percent between 20, according to research group Mintel.
0 Comments
Leave a Reply. |